International Marketing

Marketing is the process that encourages and facilitates an exchange between two parties

• True

• False

Because international marketing requires that a product is exported (moved), place (distribution) is thus more important than the other 3 Ps of the marketing mix.

• True

• False

Because of the distance between markets, place (distribution) was and is still the primary focus of the study of international marketing.

• True

• False

• Both

• Neither of the two is correct

For practical purposes, any subtle difference between the concept of international marketing and the concept of multinational marketing is insignificant.

• True

• False

• It depends on context

• None

From business firms' perspective, multinational marketing and international marketing are essentially the same thing.

• True

• False

Domestic marketing and international marketing are similar in nature but not in scope.

• True

• False

The degree of overlap of the countries' sets of uncontrollable variables will dictate the extent to which the 4 Ps must change.

• True

• False

• Both

• Neither answer is correct

There is no conclusive evidence to show that firms usually go through a number of stages of internationalization (i.e., progressing from domestic markets to sporadic exporting, frequent exporting, and finally overseas manufacturing).

• True

• False

The value of international marketing is not so much that it helps us to understand people abroad but rather that it helps us to understand ourselves more.

• True

• False

Marketing principles are likely to be more universal than marketing strategies (i.e., marketing mix).

• True

• False

• It depends on the 4Ps

• It depends on the country