Search Header Logo

Seminar 3 Customer Journey Map

Authored by Inci Toral

Business

University

Seminar 3 Customer Journey Map
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

7 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

Imagine Grace, Harry, and Neha are running a clothing brand in the metaverse to promote sustainable consumption. They are using this virtual platform as part of their marketing strategy. How will this affect the consumer experience of their apparel products?

Evaluate responses using AI:

OFF

2.

DRAW QUESTION

5 mins • 1 pt

Can you map out the details of two journeys for the same product, one in the metaverse and one in a brick and mortar shop (in real life)? Use the figure in the board and use different colours to map out the differences for each journey. Start with the real life journey and then point out where you think the one in the metaverse would be different.

Media Image

3.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss whether the customer journey varies across different types of products or for different needs (e.g., more functional versus hedonic).

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

Would the social aspects as discussed in the lecture be? More, less, or similarly relevant to virtual or tangible products? Why?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

Have a look at the Vinted app and consider what seems to be working well in terms of their
marketing practice based on your understanding from the consumer mapping?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

10 mins • 1 pt

Read the article. Now thinking about being a marketing manager at Vinted or other app selling used goods. What practical insights can you inform your boss as to how to connect with consumers?

Evaluate responses using AI:

OFF

7.

OPEN ENDED QUESTION

3 mins • 1 pt

What other ideas can you think of that might improve the customer journey using the app?

Evaluate responses using AI:

OFF

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?