Seminar 3 Customer Journey Map
Passage
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Business
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University
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Practice Problem
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Hard
Inci Toral
FREE Resource
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7 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Imagine Grace, Harry, and Neha are running a clothing brand in the metaverse to promote sustainable consumption. They are using this virtual platform as part of their marketing strategy. How will this affect the consumer experience of their apparel products?
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2.
DRAW QUESTION
5 mins • 1 pt
Can you map out the details of two journeys for the same product, one in the metaverse and one in a brick and mortar shop (in real life)? Use the figure in the board and use different colours to map out the differences for each journey. Start with the real life journey and then point out where you think the one in the metaverse would be different.
3.
OPEN ENDED QUESTION
3 mins • 1 pt
Discuss whether the customer journey varies across different types of products or for different needs (e.g., more functional versus hedonic).
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
Would the social aspects as discussed in the lecture be? More, less, or similarly relevant to virtual or tangible products? Why?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
Have a look at the Vinted app and consider what seems to be working well in terms of their
marketing practice based on your understanding from the consumer mapping?
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6.
OPEN ENDED QUESTION
10 mins • 1 pt
Read the article. Now thinking about being a marketing manager at Vinted or other app selling used goods. What practical insights can you inform your boss as to how to connect with consumers?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
What other ideas can you think of that might improve the customer journey using the app?
Evaluate responses using AI:
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