B1 L8 Reading Comprehension

What is the main idea of the passage?

• It is easier for convenience store shoppers to buy goods on impulse.

• Eye level is buy level is the golden rule for convenience store owners.

• Convenience stores use clever strategies to attract shoppers to buy more.

• It's important to avoid spending too much money in convenience stores.

Which strategy is NOT mentioned in the passage?

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Which TWO are FALSE about "eye level is buy level" ?

• Shoppers usually notice and buy what they can see.

• The most profitable item is usually put at the average shopper's eye level.

• Children often ask parents to buy the toys on the higher shelves.

• To promote less popular items, shop ownders put them where most people can see.

Which TWO are TRUE about "impulsive purchases of small and cheap items"?

• "Buy one, get one free" is used to promote candy bars.

• Small and cheap items are put near ATM to attract customers.

• When customers line up, they think twice and put some unnecessary items back.

• This strategy is related to "eye level is buy level."

Why are there bar-style seating and dining areas in convenience stores?

• Shop owners want to create a good neighborhood.

• If customers stay inside longer, they are likely to buy more products.

• In this way, convenience stores can serve as restaurants to make more money.

What might happen because of the 3rd strategy? Put the pics in order according to the text.

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Which paragraph should the following sentences go in if you want to add more details? "To keep customers around longer, convenience stores are enlarging their floor space. Businessmen have meetings there, students use wi-fi to watch dramas after school and young people go there to chat with friends."

• paragraph 2

• paragraph 3

• paragraph 4

What is implied (暗示) in the passage?

• Shop owners are celever than shoppers.

• Popular items sold in the stores are mostly useless.

• Children are more likely to buy things on impulse.

• Shoppers often spend more than they expected.

In addition to the three strategies mentioned in the passage, what other strategies of convenience stores attract you most?

What do you usually buy in convenience stores?