Marketing Quiz

Which type of utility is created by making a product available at a location where customers wish to purchase it?

• Possession

• Form

• Time

• Place

Which type of utility is created by converting production inputs into finished products?

• Possession

• Form

• Time

• Place

Which type of utility is created by making a product available when customers wish to purchase it?

• Possession

• Form

• Time

• Place

Which type of utility is created by utility created by transferring title of a product to a buyer?

• Possession

• Form

• Time

• Place

What does CRM stand for in marketing?

• Customer Resource Management

• Consumer Relationship Management

• Customer Retention Management

• Customer Relationship Management

What is the process of dividing a market into segments and directing a marketing mix at a particular segment or segments rather than at the total market?

• Market Targeting

• Market Segmentation

• Market Positioning

• Market Differentiation

What is the level of brand loyalty at which customers are aware that the brand exists and will purchase it if their preferred or familiar brand are unavailable?

• Brand Loyalty

• Brand Recognition

• Brand Equity

• Brand Preference

What is the strategy of charging the highest possible price for a product?

• Penetration Pricing

• Differential Pricing

• Price Skimming

• Reference Pricing

What refers to the coordination of all marketing channel activities associated with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate customer?

• Supply Chain Management

• Distribution Management

• Inventory Management

• Logistics Management

What is the particular combination of promotion methods a firm uses to reach a target market?

• Marketing Mix

• Promotion Mix

• Sales Mix

• Advertising Mix