FUN MARKETING QUIZ (MRS WILMA)

What's the biggest threat to a new firm's viability when creating a new market?

• government deregulation

• government determination that the firm is a monopoly

• recession

• larger, better-funded firms copying them

"Marketers need to access the level of customer Internet access and activity for different market and the online market share" - This statement is related to:

• Digital consumer behavior

• Demand analysis

• Competitor analysis

• Supplier analysis

Age, gender, and income level are examples of ____________ characteristics.

• Geographic

• Behavioral

• Psychographic

• Demographic

A strategy in conducting competitors analysis is called _______________.

• Canvassing

• Measuring

• Benchmarking

• Acquisition

Which of the following is NOT the forces in Porter's Five Competitive model?

• Bargaining power of buyers

• Bargaining power of competitors

• Intensity of rivalry

• Threat of substitutes

"New online book retailers is threatened by Amazon.com" - This is example of:

• Bargaining power of suppliers

• Threat of new entrants

• Intensity of rivalry

• Barriers to entry

Competitor Analysis is a way to Collect, ...........& Compare what our competitors are doing (Product, Sales, Marketing Strategies)

• Divide

• Analize

• Identify

• Value

in the face of business competitionCompetitors can react by ..... ....... Policy

• Quality, Quantity, Price

• Quality, Service, Price

• Quantity, Service, Price

• Quality, Quantity, Price

.................is one whose actions or reactions are far from Prediction/Unpredictable.

• Tiger Competitor

• Laid-Back Competitor

• Selective Competitor

• Stochastic Competitor

Here are Types of Competitors Analysis Methods, except .....

• SWOT Analysis

• Strategic Group Analysis

• Product Based Analysis

• Porter’s 5 Forces