MA-4

CPSstand for

• Cost per Sale

• Cost per Sense

• Cost per Square

• None of the above

CPC=

• Total cost / CTR

• Total cost / Number of clicks

• Number of clicks/Total cost

• None of the above

Conversion rate=

• Cost per click/Profit per sale

• Profit per sale/Cost per click

• Both

• None of the above

Which is not relevant in calculating CPC

• Bid

• Quality Score

• Brand Image

• None of the above

RFM is associated with

• Email Marketing

• Design Retail Outlet

• Price Setting

• None of the above