DT 9.2 MARKET SECTORS AND SEGMENTS

What are market sectors and segments in the context of design technology?

• Various colors and shapes used in design technology

• Different types of animals and plants in design technology

• Specific time periods in history related to design technology

• Different industries or areas of focus within the design technology field

How does market sectors influence the design and development of products?

• By controlling the weather patterns

• By causing earthquakes and natural disasters

• By influencing the rotation of the Earth

• By shaping consumer preferences, market trends, and regulatory requirements.

Explain the concept of corporate strategies in the field of design technology.

• Using technology to create innovative designs

• The use of design to achieve business objectives and gain competitive advantage.

• Implementing marketing strategies to promote design technology

• Focusing on customer service to improve design technology

What is corporate social responsibility and how does it relate to design technology?

• Corporate social responsibility has no relation to design technology

• Design technology only focuses on profit and has no concern for social responsibility

• Corporate social responsibility is only related to charity work and not design technology

• Design technology can contribute to CSR by creating products and services that are environmentally friendly, socially inclusive, and ethically produced.

Discuss the importance of developing a product family in design technology.

• It results in higher production costs and inefficiency

• It limits the ability to cater to diverse customer needs

• It allows for economies of scale, efficient use of resources, and consistent branding.

• It leads to increased competition and market saturation

What are the key factors to consider when targeting specific market segments in design technology?

• Creating a generic marketing strategy

• Not conducting any market research

• Ignoring the target audience's needs and preferences

• Understanding the needs and preferences of the target audience, conducting market research, identifying unique selling points, and creating a tailored marketing strategy.

How can corporate strategies impact the success of a product in the market?

• By impacting the weather conditions in the region

• By influencing the popularity of social media platforms

• By influencing pricing, distribution channels, marketing efforts, and overall brand positioning.

• By controlling the number of competitors in the market

Provide an example of a company that demonstrates strong corporate social responsibility in the design technology industry.

• Microsoft

• McDonald's

• Apple

• Google

Explain the concept of sustainable design and its role in product development.

• Sustainable design plays a crucial role in product development by promoting the use of eco-friendly materials, reducing waste, and minimizing energy consumption during manufacturing and use.

• Sustainable design only focuses on using more resources

• Sustainable design is not concerned with reducing waste or energy consumption

• Sustainable design has no impact on product development

Discuss the challenges and benefits of implementing corporate social responsibility in the design technology sector.

• The challenges include increased profits and reduced environmental impact, while the benefits include negative public perception and limited growth opportunities.

• The challenges include prioritizing social and environmental impact, while the benefits include decreased profits and limited growth opportunities.

• The challenges include ignoring social and environmental impact, while the benefits include decreased innovation and improved reputation.

• The challenges include balancing profit with social and environmental impact, while the benefits include improved reputation and innovation opportunities.