JCPenney

In which year did JCPenney report a 3.1% decline in comparable store sales?

• 2018

• 2017

• 2015

• 2016

How much money did JCPenney lose in 2018?

• $255 million

• $300 million

• $200 million

• $100 million

What was JCPenney's trading price in 2006?

• $60

• $50

• $80

• $70

Who was the CEO of JCPenney from 2004 to 2011?

• Myron Allman

• Ron Johnson

• Marvin Ellison

• James Cash Penny

What was the main reason for JCPenney's decline in 2012?

• Change in CEO

• Failed marketing campaign

• Market competition

• Economic downturn

What was the concept introduced by Ron Johnson for JCPenney's pricing?

• Dynamic pricing

• Fair and square pricing

• Discount pricing

• Seasonal pricing

Who did JCPenney bring on as a spokesperson for their new changes?

• Oprah Winfrey

• Ellen DeGeneres

• George Clooney

• Jennifer Aniston

What was the main demographic that JCPenney was trying to attract with their new changes?

• Young and high-income individuals

• Middle-income middle-aged women

• Elderly population

• Children and teenagers

What was the main reason for JCPenney's decline in 2013?

• Change in CEO

• Market competition

• Failed marketing campaign

• Economic downturn

Who was the executive from Home Depot that JCPenney brought in to try and sell appliances?

• James Cash Penny

• Ron Johnson

• Marvin Ellison

• Myron Allman