Media and Marketing Quiz

What is the primary format of advertising that you pay for?

• Owned media

• Earned media

• Paid media

• Social media

Which electronic media leads with 22%?

• Radio

• Television

• Internet

• Newspaper

What is the ultimate goal of PR?

• To create advertisements

• To conduct market research

• To increase sales

• To have third party endorsement

What is the Flesch readability formula used for?

• To improve readability of text

• To calculate consumer class

• To measure website stickiness

• To assess news value

What is the John F. Kennedy bill of rights (1960) NOT include?

• Right to be informed

• Right to privacy

• Right to safety

• Right to choose

What is the main focus of database marketing?

• One-to-one marketing

• Mass marketing

• Social media marketing

• Print marketing

What is the main purpose of cause-related marketing?

• To increase clutter

• To sponsor philanthropy

• To manage issues

• To conduct risk communication

What is the main goal of crisis management?

• To terminate crisis

• To increase damage

• To reduce credibility

• To create chaos

What does the inverted pyramid in news writing NOT pertain to?

• It's useful in news writing

• It's useful in exercise in creative writing

• It's useful in academic writing

• It's useful in technical writing

What is the main purpose of integrated marketing?

• To eliminate marketing efforts

• To coordinate marketing efforts

• To separate marketing efforts

• To confuse marketing efforts