CSR Semester Exam 1 Review: Wednesday

The quantity of payment or compensation expected, required or given by one party to another in return for goods or services.

• Production

• Place

• Price

• Product

All the ways a business can expect to enhance the visibility of its products, services or brands.

• Promotion

• Place

• Price

• Product

A group of related products all marketed under a single brand name that is sold by the same company.

• Promotion

• Product Line

• Price

• Product

Expanding an existing product line.

• Promotion

• Product Line

• Line Extension

• Product

Refers to the maximum amount a consumer is willing to pay for an additional product or service after the first unit has been purchased. In other words, it's the change in benefit resulting from a change in the number of units a consumer already has.

• Promotion

• Benefit Analysis

• Document Margins

• Marginal Benefit

The rate at which subscribers or customers stop transacting with your business.

• Churn Rate

• Benefit Analysis

• Churn Butter

• Cra Cra

Also called "point of contact." Any encounter where a customer and a business engage to exchange information, provide service, or handle transactions.

• Churn Rate

• Touch Point

• Contactless Payment

• Burn Rate

An individual who creates a new business, bearing most of the risks, and enjoying most of the rewards.

• Bookkeeper

• Business Owner

• Entrepreneur

• Slacker

Also known as "behavioral economics." Designed to assist companies in operating the business and marketing the company to attract the maximum number of customers and sales revenues.

• Economic Utility

• Utilitarian Control

• QCP Kinectics

• Slouche

The overall game plan for reaching prospective consumers and turning them into customers of their products or services.

• Economic Utility

• Utilitarian Strategy

• Marketing Strategy

• Slouche Rate