Chapter 1-4 Review

Grouping employees together based on their ACTIVITY functions is what type of arrangement?

• hybrid structure

• functional arrangement

• medium structure

• divisional arrangement

Select ALL that apply: which of these are a part of the 7Ps in marketing?

• Place

• Protocol

• Physical Evidence

• Product

• Price

Mary has been selected to be on the NEXT social media campaign. The manager asked her to analyze the company's EXISTING social media presence and the current sentiment across all platforms. Which stage of the campaign does this work occur?

• Planning

• Reporting

• Implementation

• Preparation

Which of these is communication that is inbound and outbound between businesses such as partners, distributors, etc.?

• C2C

• B2C

• B2B

• C2B

Grouping employees together based on factors like geography, product lines, or demographics is what type of arrangement?

• divisional arrangement

• functional arrangement

• crowdsourcing

• crowdshaping

Susan is new to the social media team. She is confused when they start talking about developing a PERSONA. Which of the following would help her understand this term?

• Factual information of a real customer portrayed through an illustrated character

• A fictitious user that represents a group of real users on social media

• A CEO in the company known as a leader in the industry

• A well-known character often associated with the company or brand

A social media campaign is different from a company's day-to-day activity on a social media platform?

• True

• False

Sally has been asked to provide a list of social media platforms that support persistent content. How will she define persistence?

• The content utilizes multimedia formats such as images, animation or video.

• The content remains on social media unless deliberately removed.

• The content is fixed and cannot include a call to action such as a link.

• The content will change depending on the time to which it appears.

Which of these is an inbound communication that is from the customer to the business?

• B2C

• C2B

• B2B

• C2C

The company's slogan answers the question, "what are the organization's long-term goals?"

• True

• False