Marketing Principles Final Exam Fall 2023

_______________ is the term for the money a business brings in

• Revenue
• Expense
• Profit
• Accounting

______________ is the term for the money a business pays out

• Revenue
• Expense
• Profit
• Accounting

_____________is the term for the money a business has left after paying all expenses

• Revenue
• Expense
• Profit
• Accounting

The goal is for a business to operate so that it always makes a ________________.

• Profit
• Good
• Loss
• Service

Goods are tangible products a business sells like

• Haircuts
• Clothes
• Car insurance
• Health care

The process of planning, pricing, promoting, selling, and distributing products to meet customers wants and needs.

• Marketing
• Management
• Advertising
• Financing

In an overall sense, where does marketing occur?

• Wherever advertisements are
• Wherever stores are
• Wherever customers are
• Wherever trucks are

The four elements that make up the marketing mix are:

• price, product, place, and purchasing
• product, place, purchasing, and distribution
• product, distribution, purchasing, and price
• product, place, price, and promotion

Which of the following cannot be marketed?

• Goods and services
• Celebrities
• Ideas
• All of the above can be marketed

The marketing concept is

• The way marketing connects to the real world
• Satisfying customer wants and needs while still making a profit
• Putting the five utilities to use
• Putting the 6 functions to use