Marketing Fall Final

The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

• Quantitative Research

• Qualitative Research

• Marketing Research

• Attitude Research

Marketing Research is not a tool used to determine what price to sell products.

• True

• False

??? data is data obtained for the first time and used specifically for the particular problem or issue under study.

Data already collected for some purpose other than the current study.

• Primary

• Secondary

• Attitude

• Media

Asking customers how they feel when they try on a new pair of jeans.

• Quantitive

• Qualitative

Is it true that Marketing Research can help in identifying potential markets?

• True

• False

Observing and keep track of how much time it takes to make a cheeseburger from start to finish at Sonic.

• Quantitative

• Qualitative

An advantage of secondary data is that it is

• easily obtained

• little exists for your research

• exist data may not be suitable

• may be inaccurate

Which type of data using data from the 2020 US Census?

An examination of the organization's Strengths, Weaknesses, Opportunity & Threats

• Business Plan of Action

• SWOT Analysis

• PEST Analysis

• Mission Statement