Exam

 This part of the business plan that shows the target market or the specific group of customers the firm wishes to serve.

• 1. a. Marketing Plan

• 1. b. Financial Plan

• 1. c. Production Plan

• 1. d. Organizational Plan

 It is a written document that describes all the relevant external and internal elements involved in starting a new venture.

• a. Business Plan

• b. Business Feasibility Study

• c. Field Study

• d. Marketing Plan

It is the short overview of the entire business plan?

• c. Introduction
• d. Executive Summary
• b. Overview
• a. Objective

Some business plans fail because?

• Too much market research, excessive financial management, or overly effective marketing strategies
• Lack of market research, excellent financial management, or effective marketing strategies
• Lack of market research, poor financial management, or ineffective marketing strategies, or too much market research, excessive financial management, or overly effective marketing strategies
• Lack of market research, poor financial management, or ineffective marketing strategies

An activity that involves providing customers’ satisfaction with the facilitation of exchanging goods and services

• b. Market

• c. Marketing

• a. Market Planning
• d. Marketing planning

Is the process of classifying the market?

• No, it is market expansion.

• Yes, it is market consolidation.
• No, it is market segmentation.

• Yes, it is market saturation.

A tool for questioning and decision making in starting a business?

• a. Business Feasibility Study

• b. Planning

• c. SWOT Analysis

• d. Business Plan

 It is the stage where the buyer discovers whether the product actually fills his needs.

• Uses of the Product

• b. Information search

• c. After purchase Feeling

• d. Purchase decision

. A product has four distinct phases, which point does the product experiences maturity?

• First phase
• Second phase
• Fourth phase
• Third phase

Bottled water is an example of?

• a. Tangible Product

• b. Intangible Product

• c. Produced

• d. By-product