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Exam

Authored by Aisah Manan

Financial Education

University

Used 3+ times

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22 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

 This part of the business plan that shows the target market or the specific group of customers the firm wishes to serve.

  1. a. Marketing Plan

  1. b. Financial Plan

  1. c. Production Plan

  1. d. Organizational Plan

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

 It is a written document that describes all the relevant external and internal elements involved in starting a new venture.

a. Business Plan

b. Business Feasibility Study

c. Field Study

d. Marketing Plan

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is the short overview of the entire business plan?

c. Introduction
d. Executive Summary
b. Overview
a. Objective

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Some business plans fail because?

Too much market research, excessive financial management, or overly effective marketing strategies
Lack of market research, excellent financial management, or effective marketing strategies
Lack of market research, poor financial management, or ineffective marketing strategies, or too much market research, excessive financial management, or overly effective marketing strategies
Lack of market research, poor financial management, or ineffective marketing strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

An activity that involves providing customers’ satisfaction with the facilitation of exchanging goods and services

b. Market

c. Marketing

a. Market Planning
d. Marketing planning

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Is the process of classifying the market?

No, it is market expansion.

Yes, it is market consolidation.

No, it is market segmentation.

Yes, it is market saturation.

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A tool for questioning and decision making in starting a business?

a. Business Feasibility Study

b. Planning

c. SWOT Analysis

d. Business Plan

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