Applebee's

What is the main concept of Applebee's restaurant?

• Fancy dining

• Middle tier restaurant

• Fast food

• Fine dining

Who were the original founders of Applebee's?

• Burger King founders

• Julia Stewart and Steve Joyce

• William Palmer and TJ Palmer

• John Hamra and Abe Gustin

What was the original name of Applebee's before it was changed to the current name?

• Applebee's Neighborhood Grill & Bar

• TJ Applebee's RX for Edibles and Elixirs

• Applebee's Grill & Bar

• Applebee's with a Y

Who bought Applebee's in 1988?

• Julia Stewart and Steve Joyce

• William Palmer and TJ Palmer

• John Hamra and Abe Gustin

• WR Grace and Company

What was the motivation behind IHOP's acquisition of Applebee's in 2007?

• To expand their business internationally

• To attract younger customers

• To save Applebee's from bankruptcy

• To introduce a new menu

What was the main reason for Applebee's struggle after the acquisition by IHOP?

• Competition from other restaurants

• Lack of marketing

• Economic recession

• Poor management

Who was the CEO of IHOP when they acquired Applebee's?

• John Hamra

• William Palmer

• Steve Joyce

• Julia Stewart

What was the main change in Applebee's strategy to attract younger customers?

• Lowering the prices

• Selling higher quality food

• Becoming more health conscious

• Remodeling the locations

What was the disastrous change made by Applebee's to attract younger customers?

• Lowering the prices

• Selling cheap drinks

• Introducing wood-fired grills

• Promoting themselves as a value brand

Who stepped down from the position of CEO after the failed changes in Applebee's strategy?

• Steve Joyce

• John Hamra

• Julia Stewart

• William Palmer