Sports Marketing - Fall 2025 Final Review

Which of the following is an example of a celebrity endorser:

• A publicist writing advertising copy

• A well-known person promoting a product

• A college student posing for a print ad

The most commonly used type of endorsement involves paying a celebrity to

• advertise a product.

• appear at an event.

• wear a certain brand of clothing.

Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?

• To give testimonials

• To make positive statements

• To influence other students

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

• Attending a grand opening

• Saying a tournament is great

• Appearing in a print ad

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

• sales presentation.

• interview.

• testimonial

Which of the following is a true statement about using celebrity sports figures to endorse products:

• Only retailers use celebrity endorsers.

• All types of businesses use well-known athletes.

• Celebrities only endorse tangible products.

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of

• public relations.

• cross-promotion.

• personal selling.

Which of the following is an example of a celebrity promoting a service:

• A professional golfer endorsing a car wash.

• A famous actress recommending exercise equipment

• A popular comedian wearing a brand of athletic shoes

Why do large fundraisers and major sporting events often invite celebrities to participate?

• To make donations

• To increase attendance

• To provide entertainment

Athletes are often considered to be particularly effective promoting products related to their

• lifestyle.

• education.

• sport.