Bellwork 3

The main goal of a social media audit is:

• To examine all mentions of your company and its brands on social media

• To examine social media goals and actions for each organizational unit

• To assess all the conversations about your company, brands, and the competition on social media

• To define goals and tactics for each social media platform and provide milestones for measuring success

List the steps in a social media strategy planning cycle in the correct order

• Define strategies

• List and analyze

• Implement & Monitor and adjust

• Set goals

• Identify target audience

Match the following

• Identify target audience

• Get an overview of the current landscape for the business on social media

• List and analyze

• List the SMART goals that you want to accomplish by using social media

• Set goals

• Determine the primary target audience for the social media platform and content

Match the following

• Monitor and adjust

• Determine your results and decide what you should change for the next round

• Implement

• Define the tactics and actions that will be performed to achieve the goals

• Define strategies

• Implement the strategy

A SWOT analysis examines:

• Strategies, workflows, objectives, and tactics

• Strategies, weaknesses, opportunities, and threats

• Strengths, weaknesses, opportunities, and threats

• Strengths, weaknesses, objectives, and tactics

Match the following

• Exposure

• Mentions of topic and brand divided by mentions of topic

• Share of conversation

• Positive external factors

• Opportunity

• The potential audience on social media

• Threat

• Negative external factors

Match the following

• Strength

• Ratio of positive to negative mentions

• Passion

• Negative internal factors

• Weakness

• Probability of repeated mentions by a single person

• Sentiment

• Positive internal factors

​ (a)   refers to how many people are talking about your brand within your industry segment or a topic of conversation. It is calculated by dividing the mentions of your topic and brand by the mentions of topic​ ​

• Share of conversation
• Persona
• SWOT analysis
• Viral

​ (a)   refers to a single fictitious user that represents a group of real-world users on social media sites.

• Share of conversation
• Persona
• SWOT analysis
• Primary target audience

​ (a)   purpose is to examine social media date to help discover, categorize, and assess all the social conversations about a company, brand, products, and the competition.

• Brand
• Social media audit
• SWOT analysis
• Primary target audience