FPBA1014 Chapter 8 Quiz

What is Social Media Analytics?

• Collect data on social media

• Analyse data on social media

• Make decisions from social media

• Collect data, analyse data, and make decisions from social media

Which one of the following is NOT an advantage of Social Media Analytics?

• Make decisions after conducting sentiment analysis

• Collecting user data without compromising user privacy

• Understand audience demographics

• Competitive advantage over businesses who do not do Social Media Analytics

What are the key metrics for Social Media Analytics?

• Engagement metrics

• Profit margin

• Inventory turnover

• Server response time

What are the main types of data collected in Social Media Analytics?

• Text data

• Image data

• Video data

• All of the above

What can Social Network Analysis help us with when we use it to analyse social media?

• Help us collect unstructured data.

• Find out if the business' social media page is doing well or not.

• Find out who are the influencers among groups of friends.

Social media posts can be analysed using Natural Language Processing (NLP) to see if the words used are positive, negative or neutral. What is being described here?

• Demographic analysis

• Web analytics

• Prescriptive analytics

• Sentiment analysis

A business wants to see if their YouTube channel should be continued, which key metric should they analyse?

• Bounce rate

• Subscriber growth

• Number of comments

• Sessions

How can social media analytics integrate online and offline data in the future?

• Develop a time machine to seamlessly transport data between online and offline environments for real-time integration.

• Ignore offline data as it is less relevant to social media analytics and focus solely on online interactions.

• Print online data onto physical paper and manually input it into offline databases for integration.

• Use data integration platforms to combine online and offline datasets, enabling a comprehensive view of customer interactions.