MKA - Part 2

MKA - Part 2

University

10 Qs

quiz-placeholder

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MKA - Part 2

MKA - Part 2

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Kavitha GRGSMS

Used 2+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If the coefficient correlation exactly equals -1 then it will be the effect

Simple Correlation

Positive Correlation

Negative Correlation

Multiple Correlation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a term that relates to the investigation of the

average relationship between two variables in order to develop a mechanism

for prediction?

Correlation

Simple Linear Regression

Multiple Regression

Conjoint Analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In regression analysis, the variable that is being predicted is the

Dependent Variable

Independent Variable

Intervening Variable

Mediator Variable

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Analyses are used to categorize objects into classes that are

relatively homogeneous?

Cluster Analysis

Conjoint Analysis

Correspondance Analysis

Regression Analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which cluster analysis are you going to use when Pre-clustering

approaches are used to identify clusters, and then hierarchical

methods are used to identify clusters?

Hierarchical Clustering

Two Step Clustering

Non-Hierarchical

K-Means Clustering

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competitor Analyses is a part of:

Media Budget Decisions

Advertising Effectiveness

Advertising Measurement

Experimentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method is used to calculate the rate of change in demand as a

result of a change in advertising spending?

Delphi Method

Elasticity method

Competitor Analysis

Decomposition

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