
MKA - Part 2
Authored by Kavitha GRGSMS
Business
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If the coefficient correlation exactly equals -1 then it will be the effect
Simple Correlation
Positive Correlation
Negative Correlation
Multiple Correlation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a term that relates to the investigation of the
average relationship between two variables in order to develop a mechanism
for prediction?
Correlation
Simple Linear Regression
Multiple Regression
Conjoint Analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In regression analysis, the variable that is being predicted is the
Dependent Variable
Independent Variable
Intervening Variable
Mediator Variable
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which Analyses are used to categorize objects into classes that are
relatively homogeneous?
Cluster Analysis
Conjoint Analysis
Correspondance Analysis
Regression Analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which cluster analysis are you going to use when Pre-clustering
approaches are used to identify clusters, and then hierarchical
methods are used to identify clusters?
Hierarchical Clustering
Two Step Clustering
Non-Hierarchical
K-Means Clustering
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Competitor Analyses is a part of:
Media Budget Decisions
Advertising Effectiveness
Advertising Measurement
Experimentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method is used to calculate the rate of change in demand as a
result of a change in advertising spending?
Delphi Method
Elasticity method
Competitor Analysis
Decomposition
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