Market Segmentation and Positioning Quiz

Market Segmentation and Positioning Quiz

University

15 Qs

quiz-placeholder

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Market Segmentation and Positioning Quiz

Market Segmentation and Positioning Quiz

Assessment

Quiz

Business

University

Hard

Created by

ณัชญ์ศมน จิรังวรพจน์

Used 2+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

In China, Starbucks offers tea-based drinks featuring regional ingredients. On what basis has Starbucks segmented its market?

Demographic

Behavioral

Geographic

Psychographic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A travel agency offers adventure trips like hut-to-hut camping in the mountains as well as quieter vacations in all-inclusive resorts. On what basis has the travel agency segmented its market?

Psychographic

Demographic

Behavioral

Geographic

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Road Scholar is an American not-for-profit organization that provides educational travel programs geared primarily to older adults. On what basis has Road Scholar segmented the market?

Geographic

Psychographic

Demographic

Behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Garnier offers a wide range of shampoos, including hydrating shampoo, smoothing shampoo, color-safe shampoo, volumizing shampoo, and more. On what basis has Garnier segmented the market?

Geographic

Psychographic

Behavioral

Demographic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which essential factor in selecting a target market refers to the ability to accurately determine the size of the market in terms of either sales volume or number of customers?

Actionable

Differentiable

Measurable

Substantial

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

M&M's addresses people of all ages and appeals to everyone looking for sweets (that melt in your mouth, not in your hand). What target marketing strategy does M&M's use?

Differentiated marketing

Concentrated marketing

Undifferentiated marketing

Micromarketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lefty's is a retail shop that makes specific products like left-handed scissors and left-handed notebooks for the population of left-handed people. What target marketing strategy does Lefty's use?

Undifferentiated marketing

Differentiated marketing

Concentrated marketing

Micromarketing

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