In China, Starbucks offers tea-based drinks featuring regional ingredients. On what basis has Starbucks segmented its market?

Market Segmentation and Positioning Quiz

Quiz
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Business
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University
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Hard
ณัชญ์ศมน จิรังวรพจน์
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15 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Demographic
Behavioral
Geographic
Psychographic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A travel agency offers adventure trips like hut-to-hut camping in the mountains as well as quieter vacations in all-inclusive resorts. On what basis has the travel agency segmented its market?
Psychographic
Demographic
Behavioral
Geographic
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Road Scholar is an American not-for-profit organization that provides educational travel programs geared primarily to older adults. On what basis has Road Scholar segmented the market?
Geographic
Psychographic
Demographic
Behavioral
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Garnier offers a wide range of shampoos, including hydrating shampoo, smoothing shampoo, color-safe shampoo, volumizing shampoo, and more. On what basis has Garnier segmented the market?
Geographic
Psychographic
Behavioral
Demographic
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which essential factor in selecting a target market refers to the ability to accurately determine the size of the market in terms of either sales volume or number of customers?
Actionable
Differentiable
Measurable
Substantial
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
M&M's addresses people of all ages and appeals to everyone looking for sweets (that melt in your mouth, not in your hand). What target marketing strategy does M&M's use?
Differentiated marketing
Concentrated marketing
Undifferentiated marketing
Micromarketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lefty's is a retail shop that makes specific products like left-handed scissors and left-handed notebooks for the population of left-handed people. What target marketing strategy does Lefty's use?
Undifferentiated marketing
Differentiated marketing
Concentrated marketing
Micromarketing
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