Digital Media Audit Quiz

What is the CORRECT definition of Audit?

• Explore social media analytics

• On-site verification activity

• Determine the business goals

• Identify the social media objectives

What is the CORRECT definition of Digital Media Audit?

• Comprehensive assessment of an organization's digital presence.

• Exploring the quality of information system.

• Evaluating effectiveness of business goals.

• Inspecting the social media analytics.

Informing future strategies is one of the purposes of digital media audit?

• FALSE

• TRUE

• MAYBE

What is the purpose of Digital Media Audit?

• Not aligned with organization's digital strategy and goals.

• Not evaluate the effectiveness of current digital marketing campaigns.

• Identifying strengths and weakness of digital marketing presence.

• Unable to provide insights for digital marketing strategies.

What is the CORRECT definition of Social Media Audit?

• An assessment to understand the goals of social media platforms.

• A series of steps taken to explore the business goals and objectives.

• An assessment to identify and analyse social media platforms.

• A series of steps taken to evaluate a business social media profiles and strategies.

What is the FOURTH steps in Digital Media Audit?

• Analyze content marketing efforts.

• Evaluate online advertising campaigns.

• Assess social media presence.

• Analyze website performance.

Collecting data from various sources, such as social media data, website performance, and evaluation reports is ONE of the steps in Digital Media Audit?

• TRUE

• FALSE

• MAYBE

An unclear social media strategy is important to Social Media Audit?

• TRUE

• FALSE

• MAYBE

Consistent information across all social media platforms is the key for Social Media Audit.

• MAYBE

• FALSE

• TRUE

Why you need to create a list of all social media profiles in Social Media Audit?

• To identify the content of the social media platforms.

• To promote brand image and social presence.

• To understand the business goals and objectives.

• To decrease the brand awareness and web traffic.