Web Analytics - Chapter 1

What is Google Analytics?

• A social network management tool

• An online content creation tool

• A tool for analysing websites and applications

• A graphic design tool

What is the role of Google Analytics?

• Manage social networks

• Analysing financial data

• Create websites and mobile applications

• Measure website traffic and collect visitor data

Why is Google Analytics considered an indispensable tool?

• It automates the publication of content on a blog

• It allows you to manage social networks

• It enables you to create online content

• It provides information about visitors to a website

Who can use Google Analytics ?

• Large companies only

• Anyone with a valid and active Google Account

• Individuals only

• Premium subscribers only

What types of website can benefit from Google Analytics ?

• All types of website

• Government websites only

• Entertainment websites only

• E-commerce websites only

Why do websites need to obtain consent from users to collect their data ?

• To avoid bias in the data collected

• To ensure the accuracy of the data collected

• To comply with privacy protection regulations

• To obtain more complete data