Q0. E-MARKETING: DIGITAL MARKETING STRATEGY

Intense, active loyalty

Positive, accessible reactions

Deep, broad brand awareness

Points of parity and difference

Business objectives should follow digital channel performance.

Digital objectives should focus mainly on online traffic.

Digital objectives should support broader business objectives.

Both objectives should be developed independently.

Integrate the channels around the customer journey.

Optimize each channel as a separate experience.

Concentrate resources on the highest-traffic channel.

Move customer interactions to digital channels.

SWOT Analysis

Porter's Five Forces Analysis

PESTLE Analysis

Web Analytics

Reduce total advertising costs by 15%

Increase e-commerce sales by 10% within six months.

Increase website traffic during the next six months.

Improve brand awareness significantly during this semester.

Social media follower growth

Website pages per session

E-commerce conversion rate

Email subscriber growth

Search advertising targeting high-intent keywords

Email marketing to existing subscribers

SEO targeting product-related searches

Video advertising on social platforms

Search and Online

Newspapers and magazines

Clinical

Social space

Increase the budget for that segment based on its conversion rate.

Reduce the budget for that segment based on its acquisition cost.

Evaluate the segment's profitability before reallocating the budget.

Maintain the current allocation until the campaign is completed.

Increase the number of social media posts.

Analyze where users abandon the conversion process.

Expand the number of digital channels used.

Increase the advertising budget across channels.