In Keller's brand equity model, during the Response stage of brand development, the branding objective is:

• Intensive, active loyalty

• Positive, accesible reactions

• Deep, Broad brand awareness

• Points of parity and difference

Which of the following is not one of the 4 P's in the marketing mix?

• packaging

• place

• promotion

• price

Objectives need to be SMART. The M in SMART stands for:

• Modifiable

• Measurable

• Magnific

• Mantainable

While crafting the Digital Marketing Strategy, there is a number of tools that can be used to perform the context Analysis. Which of the following is NOT one of them?

• SWOT Analysis

• Porter's Five Forces Analysis

• PESTLE Analysis

• Web Analytics

While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

• Reduce total advertising costs by 15%

• Increase sales through the eCommerce platform by 10% within the next six months.

• Increase number of visitors to the company website during the next six months

• Improve brand awareness significantly during this semester.

What is a KPI?

• Key Program Instance

• Key Performance Indicator

• Kanban Product Interface

• Key Product Intermission

Which of the following digital tactics is better suited to improve branding?

• Search Engine Optimisation (SEO)

• Search Advertising

• Video Marketing

• Email marketing

Which of the following was not identified by VetsNow as a touchpoint with the customers?

• Search and Online

• Newspapers and magazines

• Clinical

• Social space