product

Unsought products are products and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort.

• True

• False

A company’s product mix has four important dimensions: width, length, depth, and consistency.

• True

• False

An example of service variability is that within a given Marriott hotel, one registration-desk employee may be cheerful and efficient, whereas another may be unpleasant and slow.

• True

• False

Product line _____ refers to the number of versions offered of each product in the line. Sunsilk shampoo comes in 13 varieties, ranging from Sunsilk antidandruff to Sunsilk oil care formulations.

• Depth

• length

• consistency

• wirdth

     _____ are those products purchased for further processing or for use in conducting a business.

• unsought products

• industrail products

• shopping products

• Convenience products

A _____ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.

• product line

• Product Mix

• brand extension

• consistency

_____ occurs when two established brand names of different companies are used on the same product.

• internal branding

• private brand

• co branding

• brand equity

  _____ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.

• Service variability

• Service perishability

• Service intangibility

• Product mix

  New product development starts with _____.

• idea generation

• idea sceening

• concept development

• concept resting

All of the following are stages in the PLC, except which one?

• introduction

• growth

• adoption

• maturity