ESP marketing U1

This is what people think about a brand

• Brand name

• Brand image

• Off-brand

• Brand Loyalty

When a product or service is associated with a brand

• Branding

• Brand name

• Brand extension

• Brand identity

Our customers _____________ us with the highest quality products

• think

• fail for bankruptcy

• associate

• promote

the PR officer _______ directly to the Marketing director.

• works

• is in charge of

• conducts

• reports

What are media mentions?

• Items where the company's name is seen in newspapers, magazines, websites, etcetera.

• The department that deals directly with cosumers

• a series of tiems sold by a company

• good understanding of a product

What is a graphic designer?

• This person deals directly with customers.

• One of this person responsibilities is to create logos

• This person supervises the design staff

• this person writes the text for advertisements

Safety-
Great value for money-
Honesty-

These are examples of:

• Brand strategy

• Advertising

• A company's budget

• Brand values

What are possible brand values for a bank?

• Fun and environmental care

• Safety and Great value for money

• Trust and innovation

• Luxurious and user friendly

What is an Ad agency?

• This company is reponsible for creating advertising

• This company might conduct a survey to find out more about the customers

• This company focuses on how people interact with websites, apps, products, and more.

• this company provides feedback and actionable strategies to companies to improve their efficiency or solve problems in a specific area

This person writes the text for advertisements

• The art didrector

• The community manager

• The graphic designer

• The copywriter