
Kapitel 11 - Marknadskommunikation/Påverkan
Authored by tove eborn
Business
University

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16 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Vad innebär Polarisering?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Vad innebär gräsrotsdriven kommunikation?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
Påverkare är...
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
Vad innebär och vilka 6 delar ingår i integrerad marknadskommunikation?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
4 kriterier för effektiv kommunikation
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
Vilka är de 8 delarna i kommunikationsprocessen?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
Vilka är de 3 stegen i effektiv marknadskommunikation?
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