
MAK INTERNACIONAL_01
Authored by Lesther Santiago
Professional Development
KG
Used 1+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
“Padre” del marketing moderno, lo define como “un proceso social y administrativo mediante el cual grupos e individuos obtienen lo que necesitan y desean a través de la creación y el intercambio de productos y de valor con otros grupos e individuos”
Stanton, Etzel y Walker
Philip Kotler
Jerome McCarthy y William
Todas
2.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
El objetivo del marketing es
Contactar, conocer al consumidor
Conocer y entender tan bien al consumidor
Convencer y cerrar con el consumidor
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
El hábito de consumo, religión y creencias, psicología del color es:
Factor político
Factor cultural
Factor social
4.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
La verificación de aranceles, impuestos, alianzas comerciales entre países, es un:
Factor económico
Factor cultural
Factor legal
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
El marketing enfocado a la inteligencia artificial:
Marketing 2.0
Marketing 3.0
Marketing 4.0
Marketing 5.0
Marketing 1.0
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Conjunto de acciones orientadas a la satisfacción del cliente:
Publicidad
Marketing
Ventas
Marca
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Se deben contemplar o conocer los hábitos de consumo, lenguas, costumbres e idiosincrasias distintos
Marketing domestico
Marketing internacional
Marketing Mix
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