SUBTOPIK 3.4 SEGMENTASI
Authored by NUR Moe
Business
University
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23 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
ASAS-ASAS SEGMENTASI PASARAN
Geografi
Demografi
Psikografi
Gelagat Pengguna/Manfaat Produk
Psikologi
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pembahagian pasaran kpd segmen yg lebih kecil mengikut faktor muka bumi, cuaca, iklim dan kawasan
Geografi
Demografi
Psikografi
Gelagat Pengguna/Manfaat Produk
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pembahagian pasaran kpd segmen yg lebih kecil mengikut pendapatan, jantina, agama, umur, bangsa, pendidikn dll
Geografi
Demografi
Psikografi
Gelagat Pengguna/Manfaat Produk
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pembahagian pasaran kpd segmen yg lebih kecil berdasarkan kelas sosial, gaya hidup dan personaliti
Geografi
Demografi
Psikografi
Gelagat Pengguna/Manfaat Produk
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pembahagian pasaran kpd segmen yg lebih kecil mengikut pengetahuan, sikap, penggunaan, tabiat pmbelian, tindk bls pembeli trhdp sesuatu produk
Geografi
Demografi
Psikografi
Gelagat Pengguna/Manfaat Produk
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
STRATEGI MENYASARKAN PASARAN
Pemasaran Tidak Dibezakan
Pemasaran Dibezakan
Pemasaran Tertumpu
Pemasaran Mikro
Pemasaran Makro
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Produk sama dipasarkn kpd semua segmen pasaran dgn guna strategi pmsrn sama dgn abai beza setiap segmen.
Pemasaran Tidak Dibezakan
Pemasaran Dibezakan
Pemasaran Tertumpu
Pemasaran Mikro
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