Unit 1: History & Industry Growth

The COVID-19 pandemic did not have any economic impact on the sports and entertainment industry.

• True

• False

There are more sports and entertainment options available today to both consumers as participants and as spectators than ever before.

• True

• False

Because events like the National Spelling Bee and 4th of July Hot Dog Eating Competition are not considered to be traditional sporting events, they do not receive coverage from networks like ESPN.

• False
• True

The sports and entertainment marketing field has grown with fan support and consumer willingness to spend discretionary income on sports.

• True

• False

Fans who go to extremes to show their loyalty to their favorite team, athlete, band, actor or other celebrity are often referred to as 'superfans'.

• True

• False

Teams have fewer outlets available to them to drive revenue than they did when the field emerged in the early 1900s.

• True

• False

Sports and entertainment business is covered by the media with more frequency now than in the early 1900s.

• True

• False

Sports and entertainment products and services have international appeal.

• True

• False

The value of a professional sports franchise rarely increases over time.

• True

• False

The sports industry ranks among the top five industries in overall revenue.

• True

• False