Integrated Marketing Communication (IMC) Quiz

What does IMC stand for?

• Integrated Media Communication

• Integrated Marketing Communication

• Integrated Marketing Campaign

• Integrated Media Campaign

What is the primary goal of IMC?

• To focus only on advertising

• To create a singular branding message

• To confuse the audience with multiple messages

• To use as many marketing channels as possible

What is one of the advantages of using IMC for brand awareness?

• It allows tapping into a larger audience base

• It is a slow process

• It only works for larger brands

• It limits the reach to a specific audience

Which marketing tool makes use of multiple platforms and media channels to present the brand message?

• Personal Selling

• Public Relations

• Sales Promotion

• Advertising

What is one of the barriers to implementing an integrated marketing campaign?

• Too much corporate culture

• Lack of upper management support

• Too much creativity

• Lack of Resources

Which successful IMC campaign used the hashtag #LikeAGirl to oppose a common sexist slur?

• Always #LikeAGirl

• Domino’s AnyWare

• D&D award

• Leo Brunnet

What was the primary communication node for Domino’s AnyWare campaign?

• A marketing video

• A webpage anyware.dominos.com

• A tweet

• A text message

What was the result of Domino’s AnyWare campaign?

• Won the D&D award

• Received 85 million views

• Received over 500,000 hits

• Digitalized almost 50% of its orders

What is the best way to increase brand awareness among target groups?

• Using a singular brand message

• Using as many marketing channels as possible

• Limiting the reach to a specific audience

• Focusing only on advertising

What is one of the barriers to running an integrated campaign?

• Too much corporate culture

• Too much creativity

• Too much upper management support

• Lack of resources