Analyzing the Marketing Environment

Người lao động, quản lý và các thành viên của ban giám đốc đều là một phần của công chúng ________ của một công ty.

• tổng quát

  
  

• nội bộ
  

• địa phương

  
  

• trung gian

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

  
  

• economic

  
  

• technological
  

• competitive

All of the groups within a company are called the ________.

• cultural environment
  

• local public
  

• internal environment
  

• corporate culture

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

• financial intermediaries
  

• physical distribution firms
  

• 
  marketing service agency
  

• resellers

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

• financial intermediaries
  

• physical distribution firms
  

• 
  marketing services agencies
  

• resellers

________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

• team
  

• competitor
  

• market
  

• public

Which of the following is NOT an example of the type of public that is part of a company's marketing environment?

• media
  
  

  
  

• government
  
  

• citizen-action
  
  

• 
  marketing department

  
  

A radio station that carries news, features, and editorial opinions about your area is which type of public?

• financial
  

• media
  

• citizen-action
  

• general

Change in the ________ environment is most likely to reflect changes in education levels and diversity trends.

• demographic
  

• natural
  

• economic
  

• cultural

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

• cultural
  

• political
  

• technological
  

• economic