Principles of Marketing Quiz
Authored by M McLean
Business
2nd Grade
Used 1+ times
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32 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the definition of market research?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Many businesses conduct market research to understand consumer needs and wants. Explain why a business would want to understand the needs and wants of consumers.
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
Another reason a business would conduct market research is to identify their target market. Explain the benefit of a business identifying their target market.
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the two other main reasons a business would conduct market research?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
A business may decide to conduct primary or secondary research. Explain the difference between these types of research.
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
Identify two methods used to obtain primary data.
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
Identify two methods used to obtain secondary data.
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