Final Review 23-24

Entrepreneur

• A person that starts, organizes, and assumes the responsibility for a business
• A particular group of consumers at which a product or service is aimed.
• a security's closing price on the preceding time period of the one being referenced.
• executive summary, company description, products/services, market analysis, strategy and implementation, organization and management team, and financial plan.

Elements of a business plan

• a financial ratio (dividend/price) that shows how much a company pays out in dividends each year.
• executive summary, company description, products/services, market analysis, strategy and implementation, organization and management team, and financial plan.
• a unique series of letters assigned to a security for trading purposes.
• Money paid regularly at a particular rate for the use of money lent.

Goods, Services, Ideas

• a unique series of letters assigned to a security for trading purposes.
• something, typically money, that is owed or due.
• Goods are tangible, Services are performed by other people, and Ideas are changing the way others think or feel about something.
• an amount of money, typically a set percentage of the value involved, paid to an agent in a commercial transaction.

Target Market

• a levy on the profit that an investor makes from the sale of an investment.
• Dividing a broad market into subsets with common needs, interests, priorities, etc., and then designing and implementing strategies to target them. Segmentation is Geographic (where they live), Demographic (observable traits such as race, religion, etc), Psychographic (how they think), or Behavioral (what they do).
• Segmentation according to race, religion, gender, family size, ethnicity, income, education, etc.
• A particular group of consumers at which a product or service is aimed.

Marketing Mix

• The marketing mix refers to the actions, or tactics, that a company uses to promote its brand or product in the market. The 5Ps make up a typical marketing mix - Price, Product, Promotion, and Place, packaging.
• How quickly an asset can be transformed into cash. Cash is the most liquid asset.
• An economic resource such as cash, property, buildings, etc.
• A letter sent with, and explaining the contents of a resume, asking for an interview.

Product

• city, state, country.
• The item offered for sale. Can be a good, service, or idea. Every product is made at a cost and sold at a price.
• a security's closing price on the preceding time period of the one being referenced.
• bandwagon, glittering generalities, transfer, name-calling, common man/plain folk, statistics, testimonials, card stacking.

Place

• Segmentation according to race, religion, gender, family size, ethnicity, income, education, etc.
• lifestyles, attitudes, values, personality, interests.
• Also known as distribution, Place refers to the channel or route through which goods move from the source to the final user.
• where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance, and specialist product knowledge. They aim to inform and encourage the customer to buy or at least try the product.

Distribution Channel

• where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance, and specialist product knowledge. They aim to inform and encourage the customer to buy or at least try the product.
• city, state, country.
• The value that is put on a product or service and is the result of a complex set of calculations, research understanding, and risk-taking ability.
• Manufacturer, distributor, retailer, customer

Price

• The value that is put on a product or service and is the result of a complex set of calculations, research understanding, and risk-taking ability.
• The money spent or cost incurred in an entity's efforts to generate revenue.
• an amount of money, typically a set percentage of the value involved, paid to an agent in a commercial transaction.
• Planned BEFORE spending is a layout of how the company plans to spend and receive income. Compares Income and Expenses.

Pricing Strategies

• a financial strategy that aims to reduce your portfolio risk by varying the type of assets you invest in, knowing they will perform differently over time.
• prestige pricing, multiple-unit pricing, everyday low prices, odd/even, optional product, price bundling, captive product, loss leader.
• occasions, benefits, loyalty, usage rate.
• where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance, and specialist product knowledge. They aim to inform and encourage the customer to buy or at least try the product.