Branding Vocab Quizizz

Branding Vocab Quizizz

12th Grade

17 Qs

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Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Sarah Hipp

Used 8+ times

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17 questions

Show all answers

1.

MATCH QUESTION

1 min • 5 pts

Match the following

typography

Media Image

color palette

Media Image

logo

Media Image

trade character

Media Image

icon

Media Image

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Imagine Benjamin, Nora, and Lily are starting a new business. They need to come up with a name, term, design, symbol, or combination of these elements that will set their business apart from their competitors. What is this called?

brand name

brand identity

brand equity

trade name

3.

DRAG AND DROP QUESTION

1 min • 1 pt

A ​​ (a)   ​ (b)   is a ​ (c)   set of colors available for use that conveys a ​ (d)  

color
palette
mismatched
coordinated
feeling
product

4.

DRAG AND DROP QUESTION

1 min • 1 pt

The ​ (a)   Act of ​ (b)   Federal law that protects ​ (c)   and ​ (d)   .​

Lanham
Copyright
1946
1976
trademarks
brands
trade names
logos

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the art and science of influencing perception about a product, service, or organization

brand equity

branding

marketing

brand identity

6.

MATCH QUESTION

1 min • 1 pt

Match the following

how well a brand is recognized &accepted

Brand equity

the level of sway a brand name has

Brand identity

the image that a brand projects

Brand familiarity

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

the exclusive right to use a brand or part of a brand

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