ICT and Entrepreneurship 6 Summative Test

What does ICT stand for?

• Integrated Circuit Technology

• International Computer Technology

• Information and Communication Technology

• Internet and Communication Technology

What are the basic components of a computer system?

• RAM, printer, scanner, projector

• CPU, monitor, keyboard, mouse

• Hard drive, graphics card, modem, router

• CPU, memory, storage, input devices, output devices, and motherboard

How can you protect your personal information while using the internet?

• Clicking on suspicious links and pop-ups

• Protect personal information by using strong passwords, enabling two-factor authentication, being cautious of phishing scams, using a VPN, and keeping software updated.

• Sharing personal information on social media

• Using simple and easily guessable passwords

What are the potential risks of sharing personal information online?

• Free giveaways, discounts, and promotions

• Access to exclusive content and services

• Enhanced security and protection

• Identity theft, fraud, phishing attacks

What are the key elements of a simple business plan?

• Office furniture

• Company logo

• Executive summary, company description, market analysis, organization and management, product line or service, marketing and sales, funding request, financial projections, and appendix

• Employee benefits

Why is market research important in digital marketing?

• To ignore customer behavior and preferences

• To focus on outdated marketing strategies

• To waste time and resources

• To understand customer behavior, preferences, and trends in the digital space.

What are the different digital marketing channels?

• Telemarketing, direct mail, door-to-door sales

• Social media, email marketing, SEO, content marketing, PPC advertising, etc.

• Radio advertising, billboard advertising, print advertising

• Cold calling, flyer distribution, TV advertising

How can social media be used as a digital marketing tool?

• By ignoring followers and only focusing on self-promotion

• By using outdated advertising methods that do not target specific demographics

• By posting irrelevant content and not engaging with the audience

• By creating engaging content, interacting with followers, and utilizing targeted advertising.

What are the key components of a successful digital marketing strategy?

• Traditional advertising methods

• Utilizing social media, email marketing, SEO, content marketing, PPC advertising, etc.

• Print advertising, radio advertising, TV advertising

• Door-to-door sales, telemarketing, direct mail

Why is it important for businesses to have a strong online presence?

• To limit customer reach and engagement

• To focus solely on offline marketing strategies

• To increase brand visibility, reach a wider audience, and engage with potential customers

• To avoid adapting to the digital age