Newspapers, Film Marketing, Magazines & Print Adverts

What are the names of the mascots in the Quality Street advert?

• Miss Sweet and Mr Choc

• Miss Sweetly and Major Quality

• Mackintosh and Halifax

• None of the above

What does 'brand identity' mean?

• A hidden or underlying meaning of a symbol or object.

• The visual codes included in a media text.

• The messages and features included in a product that reflects the brands values.

• The character mascots that represent the brand.

Which of the following is a TABLOID newspaper?

• The Star

• The Guardian

• The Observer

• The Telegraph

Which of the following is an example of Synergy? [2 correct answers].

• No Time to Die was released in cinemas, DVD and online streaming.

• No Time to Die was the first James Bond film to have a female screen writer.

• Nokia used a 00 agent in their advertisement of their new model.

• James Bond franchise, Jaguar and Aston Martin have a long term partnership where the cars are included in every film.

A ______ opposite is created in the Guardian with a 'general public vs. Boris Johnson' narrative.

What does the anchorage say on the Vogue magazine?

• VOGUE

• 'Love after lockdown'

• 'Vogue's guide to summer beauty'

• 'The extraordinary life of Malala. Survivor, activist, legend'.

Which of the following is a convention of a broadsheet newspaper? (2 answers)

• Emotive and sensational headlines

• Factual and informative headlines

• Red skyline & masthead

• Dense paragraphs, less reliance on image

Which of the following is a meaning created by the costume and colours? (2 correct answers)

• They reflect the same colours and style as the sweets.

• It emphasises the brand mascots, Major Quality & Miss Sweetly.

• The vibrant colour scheme connotes the rich and exoctic taste of the sweets.

• It highlights the slogan 'magic moments'.

How is Raheem Sterling represented on the cover of GQ?

• Dominant, defiant and challenging

• Agressive

• Gentle, warm and welcoming

• All of the above

A 12A age rating is only given to films for