E-Marketing

E-Marketing

University

25 Qs

quiz-placeholder

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E-Marketing

E-Marketing

Assessment

Quiz

Business

University

Hard

Created by

Ali Hanafiah

Used 2+ times

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25 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

Which of these keywords belong to the definition of marketing?

promotion mix

clients

value

communicating

exchanging offering

2.

MULTIPLE CHOICE QUESTION

45 sec • 4 pts

One of the most important aspects that influenced the definition of E-Marketing is ...

the shifting of consumer behavior

the use of internet

the use of information technology

the growth of internet user

3.

MULTIPLE CHOICE QUESTION

45 sec • 4 pts

As marketing implication of internet technologies, there is a shift from ... in to...

individual to companies

traditional into social media

decentralized to centralized

customer engagement to voice of customer

4.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

Which of these keywords or main topics that has become the focus of strategic e-marketing and performance metrics?

Environment

Consumer Behavior

Information system

strategy

performance metrics

5.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

Which of these keywords best defines the concept of value?

Cost

energy cost

services

benefit

company

6.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

which of these steps belong to e-marketing plan?

objectives

e-marketing strategies

situation analysis

evaluation control

human resource support

7.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

the product online offer comprehensively will use these approaches...

CRM strategies and tactics

Integrated Communication Value

Integrated Marketing Communication

Distribution Channel

Value Chain Channel

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