E-Marketing

Which of these keywords belong to the definition of marketing?

• promotion mix

• clients

• value

• communicating

• exchanging offering

One of the most important aspects that influenced the definition of E-Marketing is ...

• the shifting of consumer behavior

• the use of internet

• the use of information technology

• the growth of internet user

As marketing implication of internet technologies, there is a shift from ... in to...

• individual to companies

• traditional into social media

• decentralized to centralized

• customer engagement to voice of customer

Which of these keywords or main topics that has become the focus of strategic e-marketing and performance metrics?

• Environment

• Consumer Behavior

• Information system

• strategy

• performance metrics

Which of these keywords best defines the concept of value?

• Cost

• energy cost

• services

• benefit

• company

which of these steps belong to e-marketing plan?

• objectives

• e-marketing strategies

• situation analysis

• evaluation control

• human resource support

the product online offer comprehensively will use these approaches...

• CRM strategies and tactics

• Integrated Communication Value

• Integrated Marketing Communication

• Distribution Channel

• Value Chain Channel

Along with internet technology came a new set of

desired benefits. Which of these are included?

• branding

• Attributes

• brand Equity

• support services

• labelling

the internet changes pricing strategies, which is also means

• the dinamic prcing

• buyers benefit saving

• shift in buyer control

• overall seller pricing objectives

Which of these discussed as distribution channel overview?

• Producers

• Intermediaries

• Marketing

• Buyers

• Customer Support