The Influence of Advertising Quiz

What is the main influence of modern advertising on society?

• Shaping daily decisions and life choices

• Creating a sense of freedom

• Promoting cultural diversity

• Encouraging environmental sustainability

What is the purpose of advertising besides persuading consumers to buy products?

• To promote social justice

• To help businesses reach prospective customers

• To provide free entertainment

• To encourage political activism

What is the dilemma faced by consumers in a saturated market?

• Not knowing where to look for a particular product

• Not being interested in any products

• Not having enough money to buy products

• Not being able to find any products

What are the two modes of advertising commonly utilized by ad agencies and marketing gurus?

• Product description and celebrity endorsement

• Celebrity endorsement and humor

• Emotional response and product qualities

• Humor and fear tactics

What is the main focus of the Escapade Perfume commercial?

• The celebrity endorsement of the perfume

• The feelings and associations with the perfume

• The application and effect of the perfume

• The price and availability of the perfume

What is the main focus of the Giorgio Armani perfume commercial?

• The celebrity endorsement of the perfume

• The application and effect of the perfume

• The feelings and associations with the perfume

• The price and availability of the perfume

What fundamental question of life does good advertising help us answer?

• Who am I?

• What is the purpose of existence?

• How can I achieve happiness?

• What is the meaning of life?

What does good advertising help us do in terms of self-determination?

• Suppress self-determination

• Encourage self-determination

• Release the anxiety brought about by self-determination

• Ignore self-determination

What does good advertising primarily resonate with?

• Our logical reasoning

• Our rational thinking

• Our subconscious mind

• Our conscious mind

What is the main outcome of losing ourselves into the illusions constructed by good advertising?

• Achieving true happiness

• Diminishing anxiety in the short term

• Becoming more authentic

• Accepting and being comfortable with who we really are