Apple's iPhone Pricing Strategy

What is the primary source of revenue for Google?

• Media sales

• Hardware sales

• Software sales

• Ad sales

What percentage of Apple's revenue comes from hardware sales?

• 74%

• 78%

• 80%

• 82%

What is the main reason why Apple doesn't run sales on iPhones?

• They have enough revenue already

• They don't want more customers

• They want to dominate the market

• They want to maintain high profit margins

What is the main reason why tech companies can't charge high markups on their products?

• Low quality products

• High competition

• High production costs

• Low demand

What is Apple's strategy for making more profit from iPhones?

• Offering discounts and sales

• Selling more units at the same price

• Raising the price to increase profit margins

• Lowering the price to attract more customers

What was Apple's sales goal for the iPhone in 2008?

• 5% market share

• 10% market share

• 20% market share

• 1% market share

What happened to the iPhone's average selling price after the price hikes in 2017?

• It decreased

• It remained the same

• It increased

• It fluctuated

What was the percentage increase in Apple's annual revenue after raising iPhone prices?

• 32%

• 25%

• 17%

• 10%

What would happen if Apple lowered the iPhone's price to try and sell more units?

• They would attract more customers

• They would achieve market dominance

• They would gain more profit

• They would lose billions in profits

What is the main reason why Apple will never make a television set?

• High production costs

• Low demand for televisions

• Competition from other TV manufacturers

• Lack of expertise in television technology