Assertion (A): The promotional communication aims at informing and persuading the customers to buy the product and informing him about the merits of the products.Reason (R): Advertising is the non-paid form of promotion.

Assertion (A) is True but Reason (R) is False.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is False but Reason (R) is True.

Assertion (A): Sales promotion refers to short term use of incentives or other promotional activities which stimulates the customers to buy the product.Reason (R): Buy one get one free is the example of sales promotion technique.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): We Can easily identify a Cadbury chocolate from the various chocolates kept in shelf of a shop by the colour of its label.Reason (R): Societal concept concentrates on consumer satisfaction within ethical and ecological boundaries of our society.

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Packaging plays a role of silent salesman.Reason (R) : The attractive colourful and innovative packing attracts the customers specially if the product is children‘s product.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True

Assertion (A): Personal selling involves face-to-face interaction between buyer and seller for the purpose of sale.Reason (R) : Public relations as a strategic management function that add value to an organisation by helping it to manage its reputation.

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Managing public opinion of an organisation is an important task which can be performed by the marketing department.Reason (R): The public opinion about the company is going to affect the sales and profits of the company.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Price may be called by different names for example, price of the education is tuition fees,price for using road is toll etc.Reason (R) : Price is the monetary sacrifice which a buyer makes when he buys something.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Want means basic necessity.Reason (R) : Demand means wants backed by purchasing power.

Assertion (A) is False but Reason (R) is True.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A): Marketing mix refer to the ingredients or the tools or the variables which the marketer mixes in order to interact with a particular market.Reason (R): Promise is a tool of marketing mix.

Assertion (A) is True but Reason (R) is False.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is False but Reason (R) is True.

Which of the following defines marketing management?

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.

The process of identifying and managing all marketing process to sell product and service to the end users at low price.

The process of developing and monitoring profit of company‘s products and services.

Marketing management Quiz-4

Authored by Raj Narayan Yadav

Business

12th Grade

Used 19+ times

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

Content View

Student View

25 questions

Show all answers

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mail order selling is a ------------- channel of distribution

Direct

three level

one level

Two level

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

---------------------- is the deliberate action of an organisation for promoting goodwill between itself and the society

marketing mix

advertising

public relations

selling

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

------------- ensures that products reach the ultimate customers from manufacturers

selling

marketing

physical distribution

sales promotion

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

------------- involves designing and providing container or wrapper of the product

marketing

selling

advertising

packaging

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

marketing is called a ------------ process because it involves interaction of buyers and sellers

Economic

social

legal

political

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

-------------- is marketing function which is concerned with informing the customers about the firms products

Transportation

selling

advertinsing

public relations

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Registering a trade mark gives ---------- to the users

finance

fame

protection

information

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever

or continue with

Microsoft

Apple

Others

Already have an account?

Similar Resources on Wayground

21 questions

EDP-Marketing Management

Quiz

•

11th Grade - University

20 questions

REVISION 4 : TOPIC 9 [ACCOUNTING FOR NON-CURRENT ASSETS]

Quiz

•

1st Grade - University

20 questions

S3 Marketing

Quiz

•

12th Grade

21 questions

Change management

Quiz

•

11th - 12th Grade

20 questions

Business Data Applications

Quiz

•

9th Grade - University

20 questions

Introduction to business chapter 10 review

Quiz

•

KG - 12th Grade

23 questions

CAREER MANAGEMENT UNIT2

Quiz

•

9th - 12th Grade

20 questions

Chapter 1 BASIC OF ECONOMICS

Quiz

•

12th Grade

Popular Resources on Wayground

15 questions

Fractions on a Number Line

Quiz

•

3rd Grade

14 questions

Boundaries & Healthy Relationships

Lesson

•

6th - 8th Grade

13 questions

SMS Cafeteria Expectations Quiz

Quiz

•

6th - 8th Grade

20 questions

Equivalent Fractions

Quiz

•

3rd Grade

25 questions

Multiplication Facts

Quiz

•

5th Grade

12 questions

SMS Restroom Expectations Quiz

Quiz

•

6th - 8th Grade

20 questions

Main Idea and Details

Quiz

•

5th Grade

10 questions

Pi Day Trivia!

Quiz

•

6th - 9th Grade

Discover more resources for Business

10 questions

BizInnovator Startup - What's Your Problem

Quiz

•

9th - 12th Grade

18 questions

Ethics and Social Responsibility of Businesses

Quiz

•

9th - 12th Grade

Marketing management Quiz-4

Mail order selling is a ------------- channel of distribution

---------------------- is the deliberate action of an organisation for promoting goodwill between itself and the society

------------- ensures that products reach the ultimate customers from manufacturers

------------- involves designing and providing container or wrapper of the product

marketing is called a ------------ process because it involves interaction of buyers and sellers

-------------- is marketing function which is concerned with informing the customers about the firms products

Registering a trade mark gives ---------- to the users

agent is used in the ------------- channel of distribution

The verbal component of brand is known as ---------------

Which of the following is not the feature of marketing?

Access all questions and much more by creating a free account

Similar Resources on Wayground

Popular Resources on Wayground

Discover more resources for Business