Assertion (A): The promotional communication aims at informing and persuading the customers to buy the product and informing him about the merits of the products.Reason (R): Advertising is the non-paid form of promotion.

Assertion (A) is True but Reason (R) is False.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is False but Reason (R) is True.

Assertion (A): Sales promotion refers to short term use of incentives or other promotional activities which stimulates the customers to buy the product.Reason (R): Buy one get one free is the example of sales promotion technique.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): We Can easily identify a Cadbury chocolate from the various chocolates kept in shelf of a shop by the colour of its label.Reason (R): Societal concept concentrates on consumer satisfaction within ethical and ecological boundaries of our society.

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Packaging plays a role of silent salesman.Reason (R) : The attractive colourful and innovative packing attracts the customers specially if the product is children‘s product.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True

Assertion (A): Personal selling involves face-to-face interaction between buyer and seller for the purpose of sale.Reason (R) : Public relations as a strategic management function that add value to an organisation by helping it to manage its reputation.

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Managing public opinion of an organisation is an important task which can be performed by the marketing department.Reason (R): The public opinion about the company is going to affect the sales and profits of the company.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Price may be called by different names for example, price of the education is tuition fees,price for using road is toll etc.Reason (R) : Price is the monetary sacrifice which a buyer makes when he buys something.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A) is False but Reason (R) is True.

Assertion (A): Want means basic necessity.Reason (R) : Demand means wants backed by purchasing power.

Assertion (A) is False but Reason (R) is True.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is True but Reason (R) is False.

Assertion (A): Marketing mix refer to the ingredients or the tools or the variables which the marketer mixes in order to interact with a particular market.Reason (R): Promise is a tool of marketing mix.

Assertion (A) is True but Reason (R) is False.

Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A)

Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A)

Assertion (A) is False but Reason (R) is True.

Which of the following defines marketing management?

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.

The process of identifying and managing all marketing process to sell product and service to the end users at low price.

The process of developing and monitoring profit of company‘s products and services.

Marketing management Quiz-4

Quiz

•

Business

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12th Grade

•

Practice Problem

•

Easy

Raj Narayan Yadav

Used 18+ times

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Marketing management Quiz-4

25 questions

Mail order selling is a ------------- channel of distribution

---------------------- is the deliberate action of an organisation for promoting goodwill between itself and the society

------------- ensures that products reach the ultimate customers from manufacturers

------------- involves designing and providing container or wrapper of the product

marketing is called a ------------ process because it involves interaction of buyers and sellers

-------------- is marketing function which is concerned with informing the customers about the firms products

Registering a trade mark gives ---------- to the users

agent is used in the ------------- channel of distribution

The verbal component of brand is known as ---------------

Which of the following is not the feature of marketing?

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