Tracking social media activities typically involves using variou

What is the primary purpose of tracking social media activities for a business?

• Enhancing website design

• Improving customer service

• Analyzing user engagement

• Managing employee schedules

Which of the following tools is commonly used to measure the reach and engagement of social media posts?

• Photoshop

• Google Analytics

• Hootsuite

• Microsoft Excel

Which social media platform provides insights such as page views, post reach, and engagement for business pages?

• Snapchat

• LinkedIn

• Twitter

• Facebook

What does the term "social listening" refer to in the context of tracking social media activities?

• Analyzing competitors' financial reports

• Monitoring brand mentions and conversations

• Recording phone calls between customers and support teams

• Tracking the number of likes on a post

Which type of analysis helps businesses understand the demographics, interests, and behaviors of their social media audience?

• Geographic analysis

• Sentiment analysis

• Social media listening

• Audience analytics

What type of analysis helps businesses understand the effectiveness of their social media marketing campaigns?

• Conversion analysis

• Engagement analysis

• Click-through rate analysis

• ROI analysis

Which tool is commonly used to schedule and manage social media posts for businesses?

• Buffer

• Adobe Premiere Pro

• Spotify

• Microsoft Word

What is the main benefit of using social media analytics for business decision-making?

• Identifying trending hashtags

• Understanding customer sentiment

• Creating viral content

• Increasing email subscriptions