Principles of Marketing

It is a form of communicating or promoting the value of a product, service, or brand to the consumers.

• Advertisement

• Marketing

• Promoting

In what association defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have the value for customers, clients, partners and society at large.”

• American Marketing Association

• Australia Marketing Association

• Philippine Marketing Association

In what association defines Marketing as a “science and a profession guided principally by the universal principles of ethics, corporate citizenship, and a social responsibility.”

• American Marketing Association

• Australia Marketing Association

• Philippine Marketing Association

Which of the following is NOT a goal of marketing?

• Getting consumers to try a product.

• Develop marketing programs that deliver superior value to consumers.

• Introduce and innovate products and services that improve human condition and the quality of life.

It is a way of dealing something.

• Approach

• Process

• Communicate

The focus of this concept is achieving high production efficiency, low costs, and mass distribution.

• Selling Concept

• Product Concept

• Production Concept

The focus of this concept is making superior products and improving them overtime.

• Selling Concept

• Product Concept

• Production Concept

This concept believes that all marketing activities are for the purpose of establishing, maintaining, and strengthening meaningful long-term relationships with customers.

• Marketing Concept

• Relationship Marketing Concept

• Societal Marketing Concept

This concepts provide solutions to customers, it goes further to include considerations that protect the customers’ well-being and interests, as well as the interests of the environment and society.

• Marketing Concept

• Relationship Marketing Concept

• Societal Marketing Concept

The concept considers the needs of both the customer and the product offered. Provide a solution to the customer’s actual or perceived problem.

• Marketing Concept

• Relationship Marketing Concept

• Societal Marketing Concept