Entrepreneurial Mind - lesson1-2

• Takes a human-centered approach to problem solving

• Helps us to get a deep understanding of customers’ unmet needs and wants

• It encourages creative consideration of a wide array of innovative solutions

• It is as much a mindset as a process

The Design thinking process consist of 5 Action Phases

• Empathize

• Define

• Ideate

• Prototype

• Test

Part of design thinking that ask who is my user? What matters to this person?

• Test

• Survey

• Empathize

• Ideate

Design thinking: How can I show my idea?

Which are part of the 5 action phase of design Thinking

• Ideology

• Define

• Test

• Emphasize

• Prototype

• Creating your Point of View (POV) based on your insights from the empathy stage

• Allows you to map your ideas based on the ease of implementation against level of benefit to users

• This allows you to make informed decision which ideas to start working on and which ideas to park for future implementation

•  Table of criteria to compare and understand the difference among your ideas based on the criteria

• This could be done if you want to evaluate and select the ideas together with the stakeholders

Part of the Solution Space

• Team’s gut/insight, or specialized knowledge

• User complaints / frustrations

• Learning about the audience for whom you are designing

• Competitor solution

• Existing customer behavior

Select some of the 10 reasons why startups fail

• No market need

• Ran out of cash

• Not the right team

• Get Outcompeted

• Pricing/Cost issues