Apple Brand Loyalty

What year was the original Macintosh introduced by Apple?

• 1984

• 1990

• 2000

• 2010

During the 90's, which company did devoted Apple fans reportedly recommend to shoppers?

• Google

• Dell

• IBM

• Microsoft

Which popular product did Apple create that led to their growth and popularity?

• Nokia Lumia

• Blackberry

• Samsung Galaxy

• iPod

What was the message behind Apple's 'Get A Mac' ad campaign from 2006?

• Mac determines your identity

• PC is for cool kids

• Mac is for nerds

• PC is better than Mac

What is the most valuable form of advertising according to Apple?

• TV ads

• Billboards

• Word-of-mouth marketing

• Social media ads

What did Apple stickers provide for the users according to the text?

• Free advertising for Microsoft

• A badge of honor

• A symbol of underdog support

• A sign of product quality

What was the impact of seeing multiple people with Apple stickers according to the text?

• It made people buy Microsoft products

• It made people buy Google products

• It had no impact

• It provided social proof of Apple's product quality

What did Apple understand about word-of-mouth marketing according to the text?

• It is only for small companies

• It is less effective than TV ads

• It is the most valuable form of advertising

• It is not valuable

What is the reason many Apple fans like to keep the stickers around according to the text?

• To give them to friends

• To use them as bookmarks

• To sell them for profit

• As a reminder of the products they love

What was the competitive advantage recognized by Apple according to the text?

• Loyal fan base

• High product prices

• Low product quality

• Lack of innovation