Tourism Marketing Quiz

What is the collective name given to the various marketing strategies used by businesses within the tourism industry?

• Hospitality marketing

• Travel marketing

• Tourism marketing

• Leisure marketing

What are the six marketing fundamentals in the hospitality and travel industry?

• Key role of marketing research, Interdependence of hospitality and travel organizations, Organization-wide and multi-department effort, Satisfying customer needs and wants

• Sequential steps in marketing, Key role of marketing research, Interdependence of hospitality and travel organizations, Organization-wide and multi-department effort

• Satisfying customer needs and wants, Continuous nature of marketing, Sequential steps in marketing, Key role of marketing research

• Continuous nature of marketing, Sequential steps in marketing, Key role of marketing research, Interdependence of hospitality and travel organizations

What is a target market in the context of tourism marketing?

• A group of potential customers that you identify to sell products or services to, divided into smaller segments based on age, location, income and lifestyle

• A group of potential customers that you identify to sell products or services to

• A group of potential customers that you identify to sell products or services to, divided into smaller segments based on age, location, income, lifestyle, and interests

• A group of potential customers that you identify to sell products or services to, divided into smaller segments

What is the purpose of market segmentation in the tourism industry?

• To identify portions of the market that are similar to one another

• To identify portions of the market that are similar to one another, based on geographic, demographic, and psychographic variables

• To identify portions of the market that are different from one another

• To identify portions of the market that are different from one another, based on geographic, demographic, and psychographic variables

What are some examples of demographic segmentation variables?

• Geographic, Psychographic, Behavioralistic

• Age, Gender, Family size

• Benefits sought, Usage rate, Brand loyalty

• Activities, Interests, Opinions

What is the product life cycle in marketing?

• The stages a product goes through from when it was first launched until it reaches its highest sales, and then starts declining, until it is removed from the market

• The stages a product goes through from when it was first launched until it reaches its highest sales, and then starts declining

• The stages a product goes through from when it was first launched until it reaches its highest sales

• The stages a product goes through from when it was first thought of until it finally is removed from the market

What is the relevance of the product life cycle to sales and marketing activity?

• It is an indicator of the need for aggressive advertising

• It is an indicator of the need for new packaging

• It is an indicator of the need for appropriate planning

• It is an indicator of the need for price reduction

What are some extension strategies to extend the product life cycle?

• Advertising, Price reduction, Adding value, Explore new markets

• Explore new markets, New packaging, Advertising, Price reduction

• Adding value, Explore new markets, New packaging, Advertising

• Price reduction, Adding value, Explore new markets, New packaging

What is the marketing mix in the context of tourism marketing?

• The set of uncontrollable, strategic marketing tools that a company uses to influence demand for its product

• The set of controllable, strategic marketing tools that a company uses to influence supply of its product

• The set of controllable, tactical marketing tools that a company uses to influence demand for its product

• The set of uncontrollable, tactical marketing tools that a company uses to influence supply of its product

What is the purpose of the promotion element in the marketing mix?

• To understand what the product or service can offer to customers

• To help businesses make use of their strengths and avoid unnecessary costs

• To help with planning, developing and executing effective marketing strategies

• To get the word out about the product with an effective marketing campaign that resonates with the target audience