N5BM Assignment Intro/Research

Match the (dis)advantage to the type of research.

Which of the following would NOT be an advantage of using your own online survey?

Are the methods listed below desk research or field research?

Which of the following would NOT get a mark in the INTRO section?

How many possible marks are there in the introduction example below?

Remember - you need to state the purpose of the investigation and then offer 3 pieces of background information. History must include 2 elements: “where and when”, “when and who” or “who and where” the company was started. You can gain a maximum of 2 marks for stating the products/services offered by the company.

I am researching how good the marketing of ASDA is. Asda was formed when two separate companies, Associated Dairies and Asquith brother’s supermarket chain queens, came together in 1965. ASDA has over 525 stores across the UK. Asda sells a wide selection of items from food to clothing.

How many possible marks are there in the introduction example below?

Remember - you need to state the purpose of the investigation and then offer 3 pieces of background information. History must include 2 elements: “where and when”, “when and who” or “who and where” the company was started. You can gain a maximum of 2 marks for stating the products/services offered by the company.

I am researching how good the customer service of the Salutation Hotel. The Salutation Hotel was founded in 1699. They offer accommodation, hold weddings and functions, and there is a restaurant and bar. I have chosen to research this hotel as I visit frequently with my family.

How many possible marks are there in the introduction example below?

Remember - you need to state the purpose of the investigation and then offer 3 pieces of background information. History must include 2 elements: “where and when”, “when and who” or “who and where” the company was started. You can gain a maximum of 2 marks for stating the products/services offered by the company.

The topic I will be looking at is marketing from Ben and Jerry’s. So how good is Ben and Jerry’s marketing? Ben and Jerry knew each other from 7th grade. They both went to Pennsylvania State University and took an ice cream making course. The year after they finished their course at University they borrowed $4,000 to complete the $12,000 needed to set up were they were established in Burlington, Vermont USA. Their first shop opened in a petrol station in Burlington. The shop sold Ice cream, frozen yogurt and sorbet. Ben and Jerrys are owned by Unilever but it has independent board directors. The CEO of the company is Jostien Solheim. Ben and Jerry’s have 10 board members they are Jeff Furman, Pierre Ferrari, Jennifer Henderson, Jostein Solheim, Terry Mollner, Anuradha Mittal, Kees Van Der Graaf, Helen Jones, Daryn Dodson and Annie Leonard. Ben and Jerry’s sells ice cream all over the world in 71 different countries. They have 15 different flavours of ice cream and only a select few same flavours for their non-dairy ice cream.

Which of the following statements are true about using a company website? Select all that apply.