N5BM Assignment Intro/Research

Match the (dis)advantage to the type of research.

• Good for making comparisons

• Customer review

• My own questions so relevant to my topic

• Company website

• Most accurate info like prices

• Competitor website

• Actual experience but may be biased

• My own survey

Which of the following would NOT be an advantage of using your own online survey?

• It takes time to create the questions and analyse the answers

• I can ask questions specific to my assignment

• Microsoft Forms will automatically create graphs and charts based on the responses

• I can create my assignment knowing that I have unique information to support it

Are the methods listed below desk research or field research?

Groups:

(a) Desk Research

,

(b) Field Research

• Survey using Microsoft Forms

• Interview with customer

• Newspaper articles

• Interview with employee

• Observation

• Company website

• Competitor website

• Customer reviews

Which of the following would NOT get a mark in the INTRO section?

• I am investigating the customer service of the Salutation Hotel.

• The Salutation Hotel offers accommodation and a range of food and drink options.

• I'm researching the Salutation Hotel as I'm a regular customer.

• The Salutation Hotel was founded in 1699 in South Street, Perth.

How many possible marks are there in the introduction example below?

Remember - you need to state the purpose of the investigation and then offer 3 pieces of background information. History must include 2 elements: “where and when”, “when and who” or “who and where” the company was started. You can gain a maximum of 2 marks for stating the products/services offered by the company.

I am researching how good the marketing of ASDA is. Asda was formed when two separate companies, Associated Dairies and Asquith brother’s supermarket chain queens, came together in 1965. ASDA has over 525 stores across the UK. Asda sells a wide selection of items from food to clothing.

• 2

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• 5

How many possible marks are there in the introduction example below?

Remember - you need to state the purpose of the investigation and then offer 3 pieces of background information. History must include 2 elements: “where and when”, “when and who” or “who and where” the company was started. You can gain a maximum of 2 marks for stating the products/services offered by the company.

I am researching how good the customer service of the Salutation Hotel. The Salutation Hotel was founded in 1699. They offer accommodation, hold weddings and functions, and there is a restaurant and bar. I have chosen to research this hotel as I visit frequently with my family.

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• 5

How many possible marks are there in the introduction example below?

Remember - you need to state the purpose of the investigation and then offer 3 pieces of background information. History must include 2 elements: “where and when”, “when and who” or “who and where” the company was started. You can gain a maximum of 2 marks for stating the products/services offered by the company.

The topic I will be looking at is marketing from Ben and Jerry’s. So how good is Ben and Jerry’s marketing? Ben and Jerry knew each other from 7th grade. They both went to Pennsylvania State University and took an ice cream making course. The year after they finished their course at University they borrowed $4,000 to complete the $12,000 needed to set up were they were established in Burlington, Vermont USA. Their first shop opened in a petrol station in Burlington. The shop sold Ice cream, frozen yogurt and sorbet. Ben and Jerrys are owned by Unilever but it has independent board directors. The CEO of the company is Jostien Solheim. Ben and Jerry’s have 10 board members they are Jeff Furman, Pierre Ferrari, Jennifer Henderson, Jostein Solheim, Terry Mollner, Anuradha Mittal, Kees Van Der Graaf, Helen Jones, Daryn Dodson and Annie Leonard. Ben and Jerry’s sells ice cream all over the world in 71 different countries. They have 15 different flavours of ice cream and only a select few same flavours for their non-dairy ice cream.

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• 6+

Which of the following statements are true about using a company website? Select all that apply.

• Likely to have factually correct information about opening times/prices.

• Likely to have detailed information about products and services.

• Likely to contain bias to make the company look good.

• Likely to be easy to access and free to use.