SEM - Chpt 5 Quiz

A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called ___.

• a marketing-information system

• marketing research

• data interpretation

• syndicated research

Ethical research ___.

• is frequently used to disguise a sales tactic

• is biased research

• respects confidentiality

• both is frequently used to disguise a sales tactic and respects confidentiality

Statistics gathered through valid research is called ___.

• descriptive data

• hard data

• primary data

• soft data

The first step for marketing research is to ___.

• analyze current conditions

• collect the data

• discover and define the problem

• analyze and report the data

Price points ___.

• are bonuses received for purchasing certain products

• are the range of prices charged for a category of merchandise

• are used for psychological pricing

• are the lowest prices charged for merchandise

Collecting and sorting data ___.

• is tedious work

• is time consuming

• becomes easier using spreadsheet and database software programs

• all of these

What is the final step in the marketing research process?

• analyze current conditions

• implement and evaluate the results

• collect the data

• develop the process for data collection

Decision making for most companies is based on ___.

• a combination of gut feelings, intuition, and marketing research

• marketing research only

• gut feelings and intuition only

• none of these

A(n) ___ shows how often each numerical value, response, item, or range of numbers in a set of data occurs.

• frequency table

• cookie

• sample

• algorithm

The process involving the use of powerful computers to "dig up" data and organize it into usable information needed for decision making is ___.

• big data

• data mining

• convergence analytics

• marketing research