M&PR 2.18

Your advertising agency is tasked with ensuring that promotional materials comply with ethical standards and regulations. What is the term for maintaining ethical practices?

• Branding

• Cooperation

• Ethical Standards

• Testimonials

You are working for an advertising agency, and your client requests a document outlining the key elements of the promotional campaign. What is this document called?

• Marketing Plan

• Creative Brief

• Advertising Contract

• Media Schedule

During a brainstorming session, your team is discussing ways to evoke emotional responses from the target audience. What term describes the emotional or rational techniques used in advertising?

• Brand Image

• Campaign Brief

• Appeals

• Media Channels

Your client wants to ensure the collaborative efforts between your agency and them for successful campaign execution. What term describes this collaborative effort?

• Cooperation

• Market Research

• Media Buying

• Analytics

The client provides positive statements from satisfied customers to include in promotional materials. What are these statements called?

• Testimonials

• Campaign Brief

• Creative Elements

• Market Research

In the development of a promotional campaign, your team is negotiating and purchasing advertising space on various platforms. What is this process called?

• Creativity

• Media Channels

• Media Buying

• Brand Image

The advertising campaign is extending beyond traditional media to include digital platforms. What term describes the use of digital platforms for advertising?

• Media Channels

• Online Advertising

• Branding

• Creativity

Your advertising agency is collaborating with the client to create a document outlining campaign goals, target audience, and budget. What is this document?

• Marketing Plan

• Media Schedule

• Campaign Brief

• Analytics Report

Your team is emphasizing the need to comply with regulations in promotional materials. What term describes the adherence to ethical and legal guidelines?

• Branding

• Ethical Standards

• Creativity

• Appeals

Your team is deciding on the most effective media platforms to reach the target audience. What term refers to the various platforms used to deliver promotional messages?

• Media Channels

• Appeals

• Testimonials

• Media Buying