Gino's L1 - Marketing Role Quiz

What is one of the key roles of marketing?

• Developing new technologies

• Managing finances

• Building brand awareness

• Selling products

Which company is known for supporting social movements in their marketing campaigns?

• Under Armour

• Puma

• Nike

• Adidas

What is the main focus of Nike's 'Dream Crazier' marketing campaign?

• Inspiring self-belief and determination

• Promoting a new clothing line

• Encouraging people to play sports

• Advocating for environmental sustainability

How does Apple use marketing to create demand for their products?

• By creating a strong brand image and trend

• By lowering the prices of their products

• By offering free accessories with their products

• By emphasizing the quality of their products

What is the ultimate goal of marketing for companies like Apple and Nike?

• To dominate the market and eliminate competition

• To maximize profits through aggressive advertising

• To create brand awareness and trust

• To break even on their marketing expenses

What was the focus of McDonald's marketing campaign mentioned in the video?

• Introducing a new mascot

• Launching a new breakfast menu

• Promoting healthy eating options

• Raising the profile of the Big Mac

What is the main purpose of the McDonald's advert shown in the video?

• To showcase their diverse menu options

• To make customers aware of the different sizes of the Big Mac

• To promote their partnership with local farmers

• To highlight their commitment to sustainability

What does the Nike 'Just Do It' slogan represent in their marketing campaigns?

• Encouraging people to take risks

• Promoting a healthy lifestyle

• Advocating for social justice

• Inspiring determination and perseverance

How does Nike's marketing campaign featuring Raheem Sterling contribute to brand trust?

• By supporting a social cause and standing up against racism

• By collaborating with other sports brands

• By offering discounts and promotions

• By showcasing their latest product line

What is the significance of the iPhone Pro 11 marketing campaign mentioned in the video?

• Promoting the affordability of the phone

• Creating demand for the new camera features

• Highlighting the durability of the phone

• Emphasizing the battery life of the phone