Digital Marketing

11. What information can be found using Facebook's Page Transparency Tool?

• A number of followers a page has.

• A list of recent posts made by the page.

• Details about the page's creation date.

• Insights into the page's advertising history and active ads.

Facebook ad campaign structure.

• Campaign>Ad

• Ad set> Ad

• Campaign>Ad Set>Ad

• Campaign>Ad>Ad Set

What is not a Facebook ad goal?

• Traffic

• Messages

• Engagement

• Make Friends

What are the budgeting types of an ad on Facebook?

• Daily and Weekly

• Daily and Hourly

• Daily and Lifetime

• Lifetime and Biweekly

What is not a detailed targeting option?

• Behaviors

• Posting Frequency

• Interests

• Demographics

Which one is not an Instagram ad goal?

• Message

• Website Visit

• Profile Visits

• Brand Awareness

What is not a KPI for checking your ad's performance?

• Link Clicks

• Video Views

• Page Mentions

• Website Visits

Which of the following elements is generally considered inappropriate for inclusion in a moodboard?

• High-quality images

• Trendy design elements

• Irrelevant content

• Consistent color palette

What profession might not need to create a moodboard?

• accountant

• designer

• filmmaker

• brand strategist

What is the primary purpose of a moodboard in a design project?

• To showcase the final product.

• To gather and organize project ideas and inspiration.

• To display a detailed project timeline.

• To list the project budget.